Content by Patrick Mork
Why Meeting Customers’ Expectations Isn’t EnoughIn business, only the paranoid survive
Wed, 08/08/2018 - 12:02
Whether you work for a startup or a large company, there have never been so many metrics to help you understand how your business is doing. But I would argue that one metric rules them all: the net promoter score (NPS). NPS represents the…
How to Hire a Rock Star Chief Marketing OfficerTen qualities you should look for when interviewing potential CMOs
Tue, 06/26/2018 - 12:02
Hiring a chief marketing officer (CMO) can be one of the most important decisions you make as a CEO. The right CMO can build a world-class marketing team that will not only help you acquire more customers, but also strongly enhance the perception…