Content by Luk Van Wassenhove
Mon, 07/15/2024 - 12:02
In today’s business environment, where the insatiable desire to grow profits overshadows environmental and social interests, it’s easy to overlook how the actions of economic actors can shape corporate—and environmental—outcomes.
In the…
Thu, 05/23/2024 - 12:03
Disasters can act as brutal audits of organizations to which even venerable institutions like Boeing are subject. In the wake of two fatal crashes, as well as a midflight door blowout, Boeing has shaken up its C-suite and pledged to prioritize…
Thu, 05/12/2022 - 12:02
Labels such as “sustainable,” “eco-friendly,” and “green” have long been an easy sell. “Circular economy” joined their ranks when it debuted on the world stage at the World Economic Forum 2012. Even though related concepts have been discussed as…
Tue, 06/27/2017 - 12:02
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely on the fault lines of disruption. Brand-authorized messages…
