Content by Michael Lowenstein
Customer Advocacy Behavior Measurement: Part 2Customer service experience optimization and customer advocacy behavior
Mon, 08/15/2011 - 12:58
There is a strong recognition that customer service is especially important in the branded experience. Service is one of the few times that companies will personally interact with their customers. This interaction helps the company understand… Customer Advocacy Behavior Measurement, Part 1Product/service experience optimization and customer advocacy behavior
Mon, 08/15/2011 - 11:51
The word “advocate” has French and Latin origins. It has multiple applications, including legal, political, social care, and marketplace. It is the marketplace applications where the business, academic marketing, and management consulting…
