Content by Joe Calloway
What’s Your Tiebreaker?Creating a clear reason to choose you instead of your competition
Thu, 12/17/2009 - 05:30
Right now there are potential customers for your business trying to decide whether or not to choose you. Unfortunately, most of them can’t see much difference between you and your competition. You’ve all got good quality products or services. You… 10 Steps to Keeping Customers LoyalThe human side of doing business may be soft science but it yields solid results.
Wed, 10/21/2009 - 05:30
The Acme Widget Co. needed to increase revenue and profits, so they undertook an initiative to attract new customers: They launched a new advertising campaign and offered special deals to first-time buyers. They were initially delighted to see a…