Content by Lisa Apolinski

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Lisa Apolinski
A not-so-surprising fact, according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that statistic’s...
Lisa Apolinski's picture
Lisa Apolinski
The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how...
Lisa Apolinski's picture
Lisa Apolinski
According to Harvard Business Review and the post-Covid CMO survey, social media marketing spending saw a 74-percent lift in 2020. In addition, traditional marketing activity was projected to...