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Content by
Jon Picoult
How Customers Feel About You: Lessons From Wrap Rage
What matters most is the customer’s perspective
Mon, 11/01/2021 - 12:03
In 1978, inventor Thomas Jake Lunsford patented a new form of plastic packaging and unknowingly triggered the ire of hundreds of millions of consumers. His invention was the “clamshell”—a type of packaging that envelops a product in two form-…
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