Content by Jon Picoult
How Customers Feel About You: Lessons From Wrap RageWhat matters most is the customer’s perspective
Mon, 11/01/2021 - 12:03
In 1978, inventor Thomas Jake Lunsford patented a new form of plastic packaging and unknowingly triggered the ire of hundreds of millions of consumers. His invention was the “clamshell”—a type of packaging that envelops a product in two form-…