Content by Nate Burke
Wed, 12/01/2021 - 12:01
With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy,…
Wed, 09/08/2021 - 12:03
The past 18 months have presented unimaginable challenges for many businesses seeking to stay afloat in times of crisis. But as with any challenge, shifting needs, perceptions, and practices develop opportunity, opening doors for product and service…
Sun, 08/01/2021 - 09:14
Marketplaces are now dominating the online sphere, which results in more unbranded searches being made by online shoppers who are looking for solutions to their queries, rather than a named-brand product. Nowadays, global brands can expect 58…
Mon, 07/26/2021 - 12:02
How many of us remember walking into a holiday gift shop when younger (and before a global pandemic put a stop to the H word), and eagerly searching for a fridge magnet, mug, or pencil inscribed with our name?
Personalization is a tactic brands and…
Wed, 06/16/2021 - 12:00
In recent years, the focus and surge in e-commerce has been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the…
Thu, 06/10/2021 - 12:03
It has been more than a year since retailers were forced to temporarily shut their doors or put in place restrictions to limit the in-store experience. Now, as we return to some semblance of normality, it’s essential that trust and brand value are…
Tue, 05/04/2021 - 12:03
Search engine optimization (SEO) has come a long way, with continued developments, advancements, and algorithm tweaks giving business owners, brand agencies, and marketing gurus more than just a digital headache.
But traditionally, SEO has been a…
Wed, 04/21/2021 - 12:02
Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is nonexistent without some consideration of search engine optimization (SEO).
But this, too, has become one of the basics of “…
Tue, 03/16/2021 - 12:03
During the past year, we have seen more businesses make the digital switch and take services online than ever before. For many, an ecommerce offering was a means for survival during an incredibly volatile and unpredictable time. For others, an…
Wed, 03/10/2021 - 12:03
Undeniably, the power of data is unmatched. With an abundance of data collection opportunities available online, and with an increasing number of businesses taking them, the potential and value of such information is richer than ever before. And…
