Robin Lawton

President, executive coach, author

International Management Technologies Inc.

Rob Lawton is an internationally recognized author, executive coach, and expert in creating rapid strategic alignment between enterprise objectives and customer priorities. He has directed strategic and operational improvement initiatives since 1985. Lawton’s powerful principles, strategies and tools have transformed innovation projects, service, knowledge-work, and customer experience. Lawton coined the term “customer-centered culture” with his first book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation and Speed (ASQ Quality Press, 1993). He has been published in Brazil, China, the U.K., and is referenced widely. Many of his articles are available at www.imtc3.com. As a keynote speaker, Lawton engages, inspires, and entertains audiences.

Tue, 12/09/2014 - 12:11
Road Map to Create a Culture of Excellence, Part 2Understanding and acting on customer expectations
Wed, 12/10/2014 - 14:57
In this two-part series, we outline the action necessary to create organizational transformation in line with the “Culture of Quality” research report published in late 2014 by ASQ and Forbes Insights. We also explain in practical terms how to…
Road Map to Create a Culture of Excellence, Part 1Let’s elaborate on some insights from Forbes’ and ASQ’s survey
Tue, 12/09/2014 - 12:11
A recent survey by ASQ and Forbes Insights found that leaders and quality management professionals from all sorts of enterprises agree on some quality culture fundamentals. One is that customer expectations and experiences are the ultimate criteria…