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Refocusing Your Customer-Facing Associates

We need a concerted leadership effort to refocus on the ‘served’ instead of the ‘server’

"Fast Food" Credit:Norm Wright

Chip Bell
Mon, 01/31/2022 - 12:02
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It all started when we drove up to the speaker menu at a quick-service restaurant. “Can I take your order?” the attendant coldly barked. When my wife, on hearing the deep voice of the attendant, politely said, “Thank you, sir,” she got back a sharp, “It’s ma’am.”

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The attendant bristled with obvious disdain when we got our meal and asked for napkins (not included). When we requested catsup (not included), she darkly said, “This was supposed to be my day off, and I was ordered to come in for someone who didn’t show up.” We wished she’d been the “missing in action” employee.

The next day I read an article that provided a list of 53 restaurant chains likely to close in the next year. I thought to myself: This restaurant needs to be among the ones going out of business. It was. Based on their frontline ambassador, they were earning the right to go bankrupt. Sadly, it was completely avoidable.

 …

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