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Why Customers Dump You and How to Avoid Risk-Taking Mistakes

Actually, it is you

Kate Zabriskie
Tue, 01/05/2021 - 12:03
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Do any of these sound familiar?

“The lawn service had to go. I used them for more than 15 years, and by the last season, my lawn looked terrible. The spring seeding didn’t take, nutsedge and wiregrass consumed half the yard, and they just kept spraying chemicals. I wish somebody had just told me the yard needed grub killer, more topsoil, and organic material. I would have done it. In fact, I did—with somebody else.”

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“We lost him after 20 years. At the time, I could only describe myself as stunned. I didn’t see it coming. In hindsight, I guess I should have, but I didn’t. He’s now with a new financial advisor who is no better than we are at advising. She lured him away by making him feel important. We blew it. Simple as that.”

“We offer great deals to new customers. I’ve got introductory prices, pilot prices, and other discounts I can use. Where things get sticky is retention. Unless a customer leaves, I don’t have a lot of flexibility. This place chases them and then begs them to stay when they threaten to leave. No wonder customers aren’t happy when I take their calls.”

 …

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