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Burn Your Ships!

Generating momentum for sustained change

Taryn Davis
Wed, 09/11/2019 - 12:03
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You may have a distant memory of Hernán Cortés, that Spanish conquistador, from your eighth-grade world history class. If you don’t, he was known for conquering the Aztec tribes that controlled what is now Mexico. He’s also famous for a somewhat lesser-known story of rallying his men to burn their ships so that they couldn’t turn back around and leave before they had accomplished their goal.

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This historical anecdote can provide needed inspiration for those in a variety of disciplines, but my favorite application is to leadership of improvement efforts.

If you are a professional working in the capacity of leading any kind of improvement effort, you know that getting buy-in from the people responsible for maintaining the improvement is at least half the battle. If you don’t get that, you may as well call the whole thing a wash. However, this requires a shift in culture so that the desire to sustain the change is built into the very framework of the business.

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