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Designing a Circular Business Strategy That Works

The process must be grounded in knowledge and fact-based decision-making

Luk Van Wassenhove
Thu, 05/12/2022 - 12:02
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Labels such as “sustainable,” “eco-friendly,” and “green” have long been an easy sell. “Circular economy” joined their ranks when it debuted on the world stage at the World Economic Forum 2012. Even though related concepts have been discussed as early as in the 1970s, claims by the consulting world that a transition to a circular economy could bring economic benefit to both manufacturers and consumers caught the attention of businesses and policymakers.

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