Featured Product
This Week in Quality Digest Live
Standards Features
Master Gage and Tool Co.
Why it matters for accurate measurements
Etienne Nichols
It’s not the job that’s the problem. It’s the tools you have to do it with.
Jón Bergsteinsson
Understanding the standard is essential
Stephanie Ojeda
The FDA’s new QMSR will harmonize with ISO 13485 for medical device quality management
Aymen Saidane
Addressing modern manufacturing challenges with advanced software

More Features

Standards News
Providing practical interpretation of the EU AI Act
Advanced Swiss CNC machining delivers precision for the tightest tolerances and specifications
Oct. 24–25, 2023, 8 a.m.–5 p.m. Eastern
Greater accuracy in under 3 seconds of inspection time
Showcasing the latest in digital transformation for validation professionals in life sciences

More News

Denise Robitaille


Things Change

Plan on it.

Published: Wednesday, June 17, 2009 - 22:00

"The only man who behaved sensibly was my tailor: he took my measure anew every time he saw me, whilst all the rest went on with their old measurements and expected them to fit me.”

—George Bernard Shaw

Can you think of a more rousing or appropriate quotation to justify the ISO 9001 requirements relating to monitoring and measuring? How about the requirements for periodic internal audits? Or management review?


Things change. How can we possibly expect reliable outputs when we’ve failed to recognize that the inputs may not be the same? Not only is it possible that the requirements (inputs) may have changed; it’s equally likely that support processes, interrelated activities, and available resources may also have changed.

People often bemoan the requirements relating to monitoring and measuring. The general consensus is that it’s a good idea to track error and defects, but to monitor that which appears to be running smoothly is a waste of precious resources. Within these tough economic times, that argument can’t help but sway managers, unless a compelling counterbalance is offered. Time and again, quality professionals stake their justifications in “ISO says so” rather than in objective indicators.

The result is that actions are only taken in a reactive mode, after the problem has arisen—after the customer has complained or the material has been scrapped. When that happens, the inclination is to look for someone to blame. Someone has to be responsible for the mess. Unfortunately, this just perpetuates the culture of blame and band-aid fixes.

Let’s pretend that we’re tailors, and the great George Bernard Shaw is our customer. He orders a new suit, requesting that it be identical to the one he purchased from us last year. Of course, the playwright has neglected to inform us that he’s gained one stone (that’s 14 pounds) since last we measured him. And we, for our part, have neglected to verify his current dimensions. No matter how extraordinary we are in our profession and regardless of the sophistication of our sewing machines, the suit will not fit.

Or, perhaps the customer’s physique hasn’t changed at all. Instead, the last time he ordered a suit, we furnished it in one week. He’s assuming the same turnaround time. However, our nimblest seamstress has gone to work for the competition, and the lead time for a three-piece suit is now 10 to 12 days. Alas, the suit will not be finished until three days after the opening of his new play.

Any number of variables can change without any perceptible degradation, but that may have an adverse affect on our ability to meet customer requirements. It’s not that anyone screwed up; it’s simply that things changed.

Regardless of the current economic climate, the return on investment should still be the overarching consideration for maintaining effective monitoring practices. Limited resources may cause you to streamline your methods, but they shouldn’t force you to abandon effective monitoring practices.

Preaching the message is probably not going to get you much support—but diligence and consistency should. You need to show management the value of continuing the monitoring and assessment practices that have served the organization all along.

How can you bring the fruits of good monitoring and measurement to the attention of top management? Be deliberate in the selection of key indicators and assiduous in the implementation of your chosen monitoring methods. Bring good data to the management review table so that executives have the fodder they need for good decision making. Demonstrate the effect of the changes that have occurred in process, product, marketplace, and resources so they can take the action that will prevent costly mistakes or lost opportunities. Those changes could relate to a variety of different features of your organization that might have escaped notice without regular monitoring. Because many of the conditions weren’t the result of a product defect, the need for action could only originate from the recognition that something had changed. Changes might include:

• Increased availability of machine time due to streamlined process

• Longer raw material lead times due to global shortage

• Change in customer expectations resulting from newer technology

• Need for refresher training

• Revised statutory requirement

• More linguistically diverse work force

• Improved inventory turnover due to better forecasting


Any response to many of these factors couldn’t have occurred had it not been for a commitment to the monitoring, measurement, and auditing practices that allowed these changes to come to light. If you want top management to support monitoring initiatives, that’s the message that must be delivered. Properly presented, with reference to the monies saved, the continued value should be evident to managers. Without it, monitoring and measurement are just pointless exercises.


About The Author

Denise Robitaille’s picture

Denise Robitaille

Denise Robitaille is the author of thirteen books, including: ISO 9001:2015 Handbook for Small and Medium-Sized Businesses.

She is chair of PC302, the project committee responsible for the revision to ISO 19011, an active member of USTAG to ISO/TC 176 and technical expert on the working group that developed the current version of ISO 9004:2018. She has participated internationally in standards development for over 15 years. She is a globally recognized speaker and trainer. Denise is a Fellow of the American Society for Quality and an Exemplar Global certified lead assessor and an ASQ certified quality auditor.

As principal of Robitaille Associates, she has helped many companies achieve ISO 9001 registration and to improve their quality management systems. She has conducted training courses for thousands of individuals on such topics as auditing, corrective action, document control, root cause analysis, and implementing ISO 9001. Among Denise’s books are: 9 Keys to Successful Audits, The (Almost) Painless ISO 9001:2015 Transition and The Corrective Action Handbook. She is a frequent contributor to several quality periodicals.


Things Change

Nice article Denise. Management should take the time to identify useful performance metrics that will help them identify when changes in their processes occur (good or bad). Also, there needs to be effective controls in place when deciding not to measure a process or at the very least conduct a risk analysis before making this conclusion.

Sandra Gauvin