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Quality Analysis Tool Added to Popular Marketing Software

Published: Monday, February 28, 2005 - 23:00

A Swiss software company recently added a new quality analysis tool to the popular Marketing Manager for Excel software.The tool, named Quality Manager, allows marketing agents and business analysts to monitor a wide range of activities, such as traffic at call centers, the quality of ongoing marketing surveys, tendencies in sales or profits, hits at Web sites, sales contacts and marketing campaign results. It can also run quality control charts and acceptance sampling, and perform process capability analysis of many different business processes. Quality Manager was developed by MarketingStat GmbH.

“MarketingStat’s strategy is to enhance Marketing Manager for Excel software with new functionality at frequent intervals,” says Greg Shields, MarketingStat spokesman. “Marketing Manager for Excel’s other 21 spectacular tools have already made it popular as one of the richest applications for marketers. With Quality Manager, we’re now pleased to offer solutions in the critical area of quality analysis.”

Quality Manager can be used in English, Spanish, French, German and Italian, and includes detailed online help and example sheets that explain how to use each tool. For more information, visit www.marketingstat.com.

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For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.