Senior managers can guarantee a project’s success or failure through their support—or lack of it. That’s the message of a new book, Quality Makes Money (American Society for Quality Press, 2005), by Patrick Townsend and Joan Gebhardt. The book is the authors’ effort to reenergize the U.S. “quality revolution” by giving organizations a realistic approach to tapping into the talent already on their payrolls.

The book offers pragmatic steps for organization to engage employees in a complete, continuous improvement effort. Its focus is on the complete quality process, a methodology that takes into account not only the tools available to analyze, institute, measure and record quality practices, but also the environment in which these tools are applied.

“This book presents not only logical theory, but also a real-life, full-scale success story as a model,” says Paul Borawski, ASQ executive director. “This model can enable organizations of all types to improve what they do and see a positive impact on the bottom line.”

For more information, visit www.asq.org.

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