{domain:"www.qualitydigest.com",server:"169.47.211.87"} Skip to main content

User account menu
Main navigation
  • Topics
    • Customer Care
    • FDA Compliance
    • Healthcare
    • Innovation
    • Lean
    • Management
    • Metrology
    • Operations
    • Risk Management
    • Six Sigma
    • Standards
    • Statistics
    • Supply Chain
    • Sustainability
    • Training
  • Videos/Webinars
    • All videos
    • Product Demos
    • Webinars
  • Advertise
    • Advertise
    • Submit B2B Press Release
    • Write for us
  • Metrology Hub
  • Training
  • Subscribe
  • Log in
Mobile Menu
  • Home
  • Topics
    • 3D Metrology-CMSC
    • Customer Care
    • FDA Compliance
    • Healthcare
    • Innovation
    • Lean
    • Management
    • Metrology
    • Operations
    • Risk Management
    • Six Sigma
    • Standards
    • Statistics
    • Supply Chain
    • Sustainability
    • Training
  • Login / Subscribe
  • More...
    • All Features
    • All News
    • All Videos
    • Contact
    • Training

Media Reports About Uncommon Goodness Can Make Good People Better

Study shows that positive news can spur positive acts

University of Michigan
Tue, 04/05/2011 - 06:00
  • Comment
  • RSS

Social Sharing block

  • Print
Body

(University of Michigan: Ann Arbor, MI) -- People with a strong moral identity are measurably inspired to do good after being exposed to media stories about uncommon acts of human goodness, says a researcher at the University of Michigan’s Ross School of Business.

ADVERTISEMENT

A new study by Brent McFerran, assistant professor of marketing at the Ross School, and colleague Karl Aquino, a professor at the Sauder School of Business at the University of British Columbia, shows that exposure to media accounts of extraordinary virtue can spur “moral elevation”—thoughts and emotions about being a better person.

People who experience this moral elevation, they say, are more readily disposed to take positive moral action, including giving to charity.

“Showing acts of goodness may serve to broaden one’s donor base and stand out in the charity marketplace,” says McFerran. “Rather than showing wreckage from the tsunami [in Japan], for example, let’s talk about people who have done extraordinary things to help.

 …

Want to continue?
Log in or create a FREE account.
Enter your username or email address
Enter the password that accompanies your username.
By logging in you agree to receive communication from Quality Digest. Privacy Policy.
Create a FREE account
Forgot My Password

Add new comment

Image CAPTCHA
Enter the characters shown in the image.
Please login to comment.
      

© 2025 Quality Digest. Copyright on content held by Quality Digest or by individual authors. Contact Quality Digest for reprint information.
“Quality Digest" is a trademark owned by Quality Circle Institute Inc.

footer
  • Home
  • Print QD: 1995-2008
  • Print QD: 2008-2009
  • Videos
  • Privacy Policy
  • Write for us
footer second menu
  • Subscribe to Quality Digest
  • About Us
  • Contact Us