“Good things come to those who wait!” When you show patience in making decisions, you make better, more informed decisions. In customer service, your ability to search out the right opportunity can make all the difference in the world.

In sports competition, it’s all about timing. On the gridiron, seasoned quarterbacks know the advantages of being patient in the pocket. This allows them to study the weaknesses in their opponent’s defense and connect at just the right moment. Marathon runners and bicyclists periodically conserve their energy and then surge at different intervals so as to time their success. In baseball, batting coaches train players to observe each pitch intently and patiently await the perfect opportunity to swing.

Customer satisfaction is built on the same principle. The goal is to connect with your customers effectively at precisely the right moment. It is simply not enough to show up, smile, and win over a customer. You must earn their trust, respect, and confidence. You can accomplish this through the use of proven techniques and precise timing.

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