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Philanthropy as Added Value

Customers care more about what you give the community than what you give them

Dirk Dusharme @ Quality Digest
Mon, 03/19/2012 - 16:52
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Not too long ago, my wife and I attended a fundraiser hosted by one local restaurateur on behalf of another. The locally owned and long-time eatery, Humpty Dumpty, in Grass Valley, California, had burned to the ground, obviously putting all its employees out of a job. So, the staff of Kane’s Restaurant and Maria’s Mexican Restaurant, both owned by John Kane, approached Kane and suggested a fundraiser where they would donate all their tips for one night to the out-of-work employees. Kane agreed and went further, offering to match the tips, doubling the night’s contributions.

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A Tuesday night was chosen for the event, typically a slow night for restaurants, and the local newspapers advertised the upcoming fundraiser. My wife and I got there late, but the place was still packed. According to our waitress, earlier in the evening the waiting line had snaked out the door and into the rainy night. Practically everybody in this small town wanted to take part in helping out their neighbors.

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Comments

Submitted by Steve Moore on Thu, 03/22/2012 - 04:51

Hit The Nail

Dirk, You certainly hit the nail on the head. People do like to be a part of something bigger than themselves to help disadvantaged people around them. Americans are the most giving people on the planet - bar none. We often like to think of big companies as behemoths that gobble up resources and money like they were going out of style, but many big companies do a great deal for their communities. Many people love to hate Bill Gates, but Mr. Gates has personally given more money to AIDS research than any other single human being. In America, we're just that way..... Thanks for your thoughts and a great article. Steve
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