OVO Innovation has done a fair amount of innovation work in the banking and financial sector. I wouldn’t call us “experts” in that space, but we've spent time there, and we’re always interested in the new ideas that percolate in the industry.

It was with great interest that I read a synopsis of a presentation given by Jeffrey Pilcher, CEO, president, and founder of The Financial Brand, at Forum 2015. His talk concerned a key innovation target. It wasn’t about customers, needs, or products but about saving people time by reducing complexity.

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