A manufacturing youth-engagement program that excites local businesses, offers templates and guidance to effectively launch in new regions, has a 10-year track record of connecting hundreds of students annually, and is financially sustainable?

Yes, please.

That’s exactly what Pennsylvania’s What’s So Cool About Manufacturing program offers. That’s right: During the past 10 years, What’s So Cool has created a process, templates, and materials that simply work, driving new connections between MEP centers, their local school districts, and their clients. The goal of What’s So Cool is simple: Create manufacturing awareness across an entire community through a middle school video competition that spotlights why local manufacturing businesses are cool.

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