In an earlier column, I focused on innovation as I pondered the growing importance of the topic to U.S. competitiveness and how to heighten attention to the topic in the 2013–2014 Criteria for Performance Excellence. This month, I am focusing on a second topic of growing importance to business and therefore the Baldrige Criteria: social media.

I last wrote about this topic in January 2011, and the landscape has continued to evolve since then—from questioning if and how your organization is adopting social media to how well and rapidly your organization is adopting social media. Let me start by sharing some recent data.

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