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The Cognitive Shortcut That Can Cloud Decision Making

While many executives believe themselves immune, research says otherwise.

Wed, 09/07/2022 - 11:59
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(PR Newswire: Cambridge, MA) -- According to research released in MIT Sloan Management Review, inaccurate or false information, if repeated often enough, can result in an illusion of truth, thereby placing executive decision-making at risk.

Researchers from Esade Business School, Purdue University, and University of Cologne have pooled their findings and outlined strategies for organizations to combat this illusory truth effect—the phenomenon that repeating false information can create at least an illusion of truth.

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