(Disaster Avoidance Experts: Columbus, OH) --The quality of our response to COVID-19 is fundamentally broken – and that doesn’t apply only to governments, but also to businesses, nonprofits, and individuals and their households. Where and why did we go wrong and how can we improve, especially as quality professionals?

“Our brains are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks,” according to Dr. Gleb Tsipursky, an internationally-recognized thought leader known as the Disaster Avoidance Expert. “But we can learn to adapt and plan better,” he says. Tsipursky’s newly released book Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic offers a step-by-step practical guide to help us do just that.

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