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Why ‘Why’ Is the Fundamental Question

People won’t buy into a product, service, or idea until they understand the why behind it

Dawn Bailey
Wed, 10/07/2020 - 12:02
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I recently listened to a Ted Talk by Simon Sinek, author of the book Start With Why: How Great Leaders Inspire Everyone to Take Action (Portfolio, the Penguin Group, 2009), and it caused me to reflect on some key questions in and related to the Baldrige Excellence Framework, as well as leadership in general.

 …

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Submitted by Cliff Norman (not verified) on Wed, 10/07/2020 - 12:47

Thanks!

Hello Dawn, thanks for posting. Very timely for me. I actually purchased his book some time ago and it was in my reading stack. It just got moved up.

Best

Cliff

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