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Product Management Is Dead

We need to redefine this role from a more human-centered perspective to avoid costly mistakes

Ayman Jawhar
Thu, 10/08/2020 - 12:03
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As a business leader, you probably think similarly to McKinsey about what makes a great product manager (PM): a perfect combination of skills like business acumen, market orientation, and technical skill as well as soft ones... the usual suspects.

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Unfortunately (or fortunately, depending on your position), just as our management thinking is becoming outdated and requires reform, we also need to update our view of this ultimate management role.

 …

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