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Stay In Your Lane: How to Compete In a Saturated Market

MasterControl’s Matt Lowe talks competition, data, and what quality does for a company

Megan Wallin-Kerth
Mon, 03/27/2023 - 12:03
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At last year’s Masters Summit, MasterControl’s chief strategy officer, Matt Lowe, chatted with Quality Digest’s CEO, Jeff Dewar, about the challenges and rewards of his work and the many titles he’s held over the years. Lowe, who has worked at MasterControl for more than 15 years, has a lot to say about the technical knowledge and focus required to succeed in his field—particularly when it comes to gathering and analyzing data.

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“It’s been quite the journey,” says Lowe of his career at MasterControl. “Lots of different hats. I always figured there’s an opportunity there if there’s something new for me to learn. Let’s give it a shot.”

Teamwork comes in many forms

This openness to new skill sets and roles has led to numerous job positions, one of which particularly sparks interest from Dewar.

“You had a title that I [had seen] maybe only once before in various executive titles: chief product and marketing officer. I’ve seen CMO, I’ve seen CPO, but never CPMO,” says Dewar. 

“It’s funny, because prior to my life in software, product and product managers always lived inside the marketing department,” says Lowe. “It wasn’t until I came to MasterControl that I saw it separated.”

 …

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