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Laurel Thomas
Published: Thursday, August 22, 2019 - 12:03 Soldiers develop attachments to the robots that help them diffuse bombs in the field. Despite numerous warnings about privacy, millions of us trust smart speakers like Alexa to listen into our daily lives. Some of us name our cars and even shed tears when we trade them in for shiny new vehicles. Research has shown that individually we develop emotional, trusting relationships with robotic technology, but until now little has been known about whether groups that work with robots develop attachments, and if so, if such emotions affect team performance. The short answer, say University of Michigan (U-M) researchers is, yes and yes. Previous studies have focused on linking emotional attachment to robots with individual fun and enjoyment in more playful settings, says Sangseok You, who began what he and colleagues believe is the first study of its kind on attachment between groups and robots as a doctoral candidate at the U-M School of Information. “We found that humans perform better with robotic teammates when they have strong emotional attachment to them,” says You, now an assistant professor at the international business school, HEC Paris. “This means that organizations like Amazon should invest in approaches that encourage their employees to have some level of emotional attachment with their robotic co-workers.” For their study reported in the Journal of the Association for Information Systems, the researchers recruited 114 human participants, assigned to 57 teams—two people, two robots per team. They were split into four groups—some teams were identified by robot, some by team, some by both robot and team, and some by neither. The task was to move five water bottles from one point to another. Those that were identified by robot and by team all developed emotional attachments to their robot teammates. With the emotional attachment came better performance and team viability. One group also was asked to come up with a team name and given jerseys for themselves and their robots to see if identification with a team enhanced attachment. It was only marginally significant. Among many questions on a multipart survey that sought to gauge attitudes and understanding about robots as well as perceptions of the experiment were statements including: The researchers caution, however, that too much emotional attachment to robots or artificial humans can have drawbacks. “For example, robots are machines that record their interactions with others,” says senior study author, Lionel Robert, an associate professor of information and a member of the Michigan Robotics Institute. “Humans that believe they can trust robots in the same way that [they] trust their human co-workers might forget about the video cameras in robots and say or engage in behaviors that might be viewed as unacceptable by the company. “These humans might trust that their robotic co-workers would not tell anyone while forgetting that everything they say or do around the robot is being recorded.” The researchers say that more research with other types of robots is needed as their study involved embodied physical action (EPA) robots, or those that look human. “The distinction between physical robots and virtual bots might be important,” Robert says. “On one hand, we acknowledge that embodied physical action robots are themselves unique, which might explain why emotional attachment led to better performance in ways similar to emotional attachment between human teammates. “On the other hand, the findings might be applied to other types of technology beyond EPA robots to chatbots or intelligent agents working with humans that do not have physical bodies.” Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, Laurel Thomas is a senior public relations strategist at the University of Michigan. She began her career as a reporter and anchor for radio and television. She later worked in public relations for a small hospital and a chamber of commerce in Northern Michigan, and prior to U-M at a statewide social service agency, serving as director of communications. She has held faculty positions in broadcast journalism, journalism, and public relations. Follow Thomas on Twitter: @laurelthom.Humans, Robot Teams Work Better When There’s an Emotional Connection
Trust your co-worker, but remember its video camera is running
• This robot is dear to me.
• I feel emotionally connected to this robot.
• This team, including robots, would perform well together in the future.
• If given a choice, I would prefer to continue working on this team, including robots.
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Laurel Thomas
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