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Here’s My Review. Where’s My Paycheck?

Stop doing companies’ digital busywork for free

Jordan Kraemer
Thu, 11/16/2017 - 12:01
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During the past year, I stopped responding to customer surveys, providing user feedback or, mostly, contributing product reviews. Sometimes I feel obligated—even eager—to provide this information. Who doesn’t like being asked his opinion? But, in researching media technologies as an anthropologist, I see these requests as part of a broader trend making home life bureaucratic.

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Consumer technologies, whether user reviews and recommendations, social media or healthcare portals, involve logistical effort that means more administrative work at home. As economic anthropologist David Graeber observes, “All the software designed to save us from administrative responsibilities [has] turned us into part- or full-time administrators.” Companies may benefit when customers create content, provide feedback, and do busywork once done by paid employees, but what about the customers themselves—all of us?

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Comments

Submitted by Alan Metzel on Fri, 11/17/2017 - 10:37

Give a bad review when warranted

In the case of dealing with your auto insurance, not taking the survey may have provided momentary pleasure, but giving them a rotten review would have been much more rewarding overall. Especially if allowed to make open comments where you can let them know you will make it a point to spread the word about their disfunctional perfomance.

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