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Insights from Mars’ and Dole’s Product Recalls

Improving food safety with strong technology and traceability systems

Mike Roberts
Thu, 07/26/2012 - 10:31
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Adverse food safety events can have disastrous effects on branding and profitability. Because information today can go viral in a matter of hours, companies in the food and beverage industry are faced with increasing pressures to operate seamlessly, with little or no room for error.

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Just in the first week of July 2012, I heard about two recalls. Mars Petcare US recently announced a voluntary recall on multiple product lines. Creating a choking hazard, small pieces of blue plastic made their way into its Pedigree dog food products during production. Similarly, Dole Fresh Vegetables announced a voluntarily recall of 2,598 cases of bagged salad due to a possible health risk from Listeria monocytogenes.

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