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Published: Tuesday, August 23, 2005 - 22:00 The Pharmaceutical Research and Manufacturers of America (PhRMA) recently adopted a new set of guidelines for its members’ direct-to-consumer advertising activities. PhRMA’s board of directors gave final approval to the Guiding Principles in July, but they only become effective in January 2006. The purpose of the new rules is to ensure the appropriate and standard use of DTC pharmaceutical advertising. “By formally adopting these guidelines, we’re committing to the American people and the medical community that we will use advertising not only to promote new medicines, but also to educate consumers about health and disease,” says William C. Weldon, chairman and CEO of Johnson & Johnson and PhRMA board chairman. “We’re saying that we will place a balanced emphasis on the risks as well as the benefits of medicines. Good DTC advertising empowers patients to speak with their doctors and it helps them make more informed choices about their health and the medicines they take.” PhRMA will establish an Office of Accountability that will field comments and complaints from the public and health care professionals about DTC advertising. The office will also select an independent panel that will review reports, track trends as they relate to the new rules and make recommendations. The report will be made public. “We believe this latest action is another step forward in developing health care communications that are appropriate in a very fast-changing and complex environment,” says Fred Hassan, Schering-Plough Corp. chairman and CEO. “We believe that by doing what is right for the patient, we will continue to build common ground in this important area.” Key elements of the Guiding Principles include: PhRMA represents the country’s leading pharmaceutical research and biotechnology companies. For more information, visit www.phrma.org. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.PhRMA Announces Advertising Guidelines
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