What tools should data analysts have in their toolbox? It’s a broad question and one with diverging views. So, I am delighted to welcome back a guest blogger who doesn’t shy away from controversy.

Martin Squires is a very experienced znalytics leader, whom I’ve previously interviewed in our audio series. He has also posted before on why he disagrees with the use of business partners (a view I countered here).

I hope this post might be the start of a series of perspectives. But, for now, over to Martin to share his wisdom on what should be in your toolbox.

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