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Tides of Change at Ford Motor Co.

Digging into the unseen forces behind the replacement of CEO Mark Fields

Mark Fields, former CEO of Ford Motor Company and evangelist of its “Blueprint for Mobility”
Ryan E. Day
Thu, 06/01/2017 - 12:03
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I remember my first trip to Michigan in 2012. I was covering the Ford Motor Co.’s annual Trend Conference and had the opportunity to meet Alan Mulally, who gave a compelling presentation explaining the vision, strategy, and implementation of the One Ford plan. I was impressed more with the man than the plan. At the time, I knew nothing about Mark Fields.

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I did not know, for instance, that the One Ford plan was initially developed by Fields. I did not know that Fields was president of the Ford Americas Division and that he would be tapped as Ford’s Chief Operations Officer in a matter of months. And I certainly did not know that Ford considered Mark Fields and Alan Mulally largely responsible for resurrecting the company from, as a Ford blog post from around that time says, “Decades of poor performance and lackluster design that had plagued Ford since the late ‘80s.”

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