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Pushing Past the Strategic Sweet Spot: Incorporating Your Customer’s Perspective

How do you meet customer’s needs in ways that rivals can’t or don’t?

"Press" Credit: Bob May

Karla Raines
Mon, 06/21/2021 - 12:03
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Total quality management (TQM) was in vogue during my undergraduate years and early career in industrial engineering. The United States was catching up to the Japanese in manufacturing production as their Toyota vehicles outperformed our Fords. A company couldn’t deliver a competitive product without an optimized manufacturing process. Strategy followed suit as companies invested in new capabilities. The race to data-driven everything was on.

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My career began at Raytheon’s Waltham plant, where I supported manufacturing lines for U.S. Navy radar and communications systems. Remember the aircraft carrier in the original production of Top Gun? Can you see the radars moving to track the action? My production line manufactured the wiring harnesses to power those systems. After Raytheon, I supported F-16 fighter aircraft production. That mile-long factory was a sight to behold.

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