T his year’s unprecedented lockdown happened just as we started moving forward with our 2020 goals. There has been a lot of speculation about Covid-19 and its consequences, much of it dire, but there has also been something that has kept us all rolling: the human mindset. With constraints come new creative ideas.

Our imagination, creativity, and innovation helps to lead us far away from stagnation, depression, and pessimism. According to Nielson India, there was a 44-percent rise in social media usage during the lockdown. There also was a 72-percent increase in ad content by influencers.

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