{domain:"www.qualitydigest.com",server:"169.47.211.87"} Skip to main content

User account menu
Main navigation
  • Topics
    • Customer Care
    • FDA Compliance
    • Healthcare
    • Innovation
    • Lean
    • Management
    • Metrology
    • Operations
    • Risk Management
    • Six Sigma
    • Standards
    • Statistics
    • Supply Chain
    • Sustainability
    • Training
  • Videos/Webinars
    • All videos
    • Product Demos
    • Webinars
  • Advertise
    • Advertise
    • Submit B2B Press Release
    • Write for us
  • Metrology Hub
  • Training
  • Subscribe
  • Log in
Mobile Menu
  • Home
  • Topics
    • 3D Metrology-CMSC
    • Customer Care
    • FDA Compliance
    • Healthcare
    • Innovation
    • Lean
    • Management
    • Metrology
    • Operations
    • Risk Management
    • Six Sigma
    • Standards
    • Statistics
    • Supply Chain
    • Sustainability
    • Training
  • Login / Subscribe
  • More...
    • All Features
    • All News
    • All Videos
    • Contact
    • Training

Give Your Customers ‘Crayons’ to Decorate Their Experiences

Customers want more than service. They want happenings.

The finale of Cirque du Soleil’s Nouvelle Experience in 1994 at the Mirage in Las Vegas. Credit: Stuart Seeger; Creative Commons 2.0 generic license

Chip Bell
Mon, 10/07/2024 - 12:02
  • Comment
  • RSS

Social Sharing block

  • Print
Body

The Madison, a historic hotel overlooking the Mississippi River in Memphis, Tennessee, was rebranded into a modern hotel. It was, in some ways, a sad event. Memphis is the birthplace of the blues, and the Madison was my introduction to the powerful music of helping customers co-create their own experiences. My first Madison guest room sported an electric guitar with instructions on how to play it. With the headphones provided, you could be Elvis, Johnny, or B.B. all night long.

ADVERTISEMENT

Today’s customers are less than thrilled with service experiences that are merely good. They want experiences that are happenings—enchanting subject material for a cool story. They want immersion experiences that they help create, not just receive. They want occurrences laced with entertaining diversity, partner-like equity, and active inclusion. You capture your customers’ devotion when you help them color their own experiences. And the more magic you can foster through the “experience artifacts” you provide, the more intense their advocacy. Here are three principles for giving customers “crayons” to help decorate their experiences.

 …

Want to continue?
Log in or create a FREE account.
Enter your username or email address
Enter the password that accompanies your username.
By logging in you agree to receive communication from Quality Digest. Privacy Policy.
Create a FREE account
Forgot My Password

Add new comment

Image CAPTCHA
Enter the characters shown in the image.
Please login to comment.
      

© 2025 Quality Digest. Copyright on content held by Quality Digest or by individual authors. Contact Quality Digest for reprint information.
“Quality Digest" is a trademark owned by Quality Circle Institute Inc.

footer
  • Home
  • Print QD: 1995-2008
  • Print QD: 2008-2009
  • Videos
  • Privacy Policy
  • Write for us
footer second menu
  • Subscribe to Quality Digest
  • About Us
  • Contact Us