Content By CRC Press

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(CRC Press: Boca Raton, FL) -- Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition, by Art Weinstein (CRC Press, 2012) is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It’s about evaluating customer value in service, technology, and information-based organizations and managing customer relationships.

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(CRC Press: Boca Raton, FL) -- Light on physics and math, with a heavy focus on practical applications, Optical, Acoustic, Magnetic, and Mechanical Sensor Technologies, edited by Krzysztof Iniewski (CRC Press, 2012), discusses the developments necessary to realize the growth of truly integrated sensors for use in physical, biological, optical, and chemical sensing, as well as future micro- and nanotechnologies.

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(CRC Press: Boca Raton, FL) -- Liberally illustrated with actual design examples, this second edition of Designing for Situation Awareness: An Approach to User-Centered Design, by Mica R. Endsley and Debra G. Jones (CRC Press, 2011) demonstrates how people acquire and interpret information and examines the factors that undermine this process.

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(CRC Press: Boca Raton, FL) -- The Encyclopedia of Supply Chain Management (CRC Press, 2012) presents articles and 300 authoritative entries written by more than 30 experts covering all aspects of supply chain management (SCM). This is a comprehensive overview of fundamental topics, recent advances, and future directions of SCM.

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(CRC Press: Boca Raton, FL) -- Risk Monetization: Converting Threats and Opportunities into Impact on Project Value, by Glenn R. Koller (CRC Press, 2011), addresses the organizational, political, cultural, and technical issues related to implementing a successful risk assessment, management, and monetization process. Suitable for readers in any organization or area of expertise, the book assumes no prior background in risk assessment, management, or monetization.

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(CRC Press: Boca Raton, FL) -- Historically important trade routes for goods of all kinds for more than 3,000 years, the Silk Road has once again come to prominence. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk (CRC Press, 2011) presents emerging supply chain practices from the Silk Road regions that include China, Hong Kong, India, Pakistan, Iran, Central Asia, Lebanon, Turkey, Israel, and Hungary.

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(CRC Press: Boca Raton, FL) -- According to a report by the Institute of Medicine, up to 98,000 deaths per year occur in U.S. hospitals as a result of adverse events. In other words, errors in hospitals cause more annual deaths than car accidents, breast cancer, or AIDS. With the health care system in such critical condition, lean is the best possible treatment.

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(CRC Press: Boca Raton, FL) -- Patient safety has been tackled in journal articles and conference proceedings, but there are very few books on the topic. And none consider how methods and techniques developed in the area of engineering can handle safety and human error-related problems, until now.

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(CRC Press: Boca Raton, FL) -- How do you determine if your project was a success, beyond being within budget and completed on time? How do you determine the impact of a project? How do you capture valuable knowledge from a current or past project to enhance future programs? The answer to all three questions is through project lessons learned.

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(CRC Press: Boca Raton, FL) -- An exploration of the ways in which people skills can be acquired and developed, People Skills at Work (CRC Press, 2011) by Evan Berman and Dira Berman discusses new career development tools, the role of professional commitment statements, psychological contracts, and how to work with difficult people.

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