Does your vision sound something like this? “Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers.”

Bad news. You have a blah, blah, blah vision. Do yourself and everyone on your team a favor: Take it down.

You have two choices. You can decide you don’t need a vision and get on with your work. Or, you can engage with your team in creating a driving vision—one that lives in the hearts and minds of everyone and naturally drives behavior and decisions.

A driving vision is a clearly articulated, results-oriented picture of a future you intend to create. It’s a dream with direction.

When it is shared, it generates a tremendous amount of energy that drives you where you want to go. If you are in doubt, here are eight ways vision creates a powerful, driving force.

The seven characteristics of a DRIVING vision

When your vision meets these seven criteria, you will be DRIVING in the right direction.

D—Demanding purpose

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