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Michelle LaBrosse


A Practical Route for Company Vision

Achieving your goals with a cohesive strategy map

Published: Tuesday, December 6, 2016 - 15:57

When you’re knee-deep in the logistical details of managing a project team, it can be easy to lose sight of the big picture: your organization’s vision.

Here at Cheetah Learning, we use established and proven strategies to help us achieve our vision through our mission in each course we offer. For example, the vision for our new Cheetah Micro Greens program is pretty simple: With the right training and systems, most people can efficiently and cost effectively grow their own food year-round. Our mission, though, is much more specific: to create inexpensive, easy to set up, operate, and maintain systems that enable people to grow micro greens year-round, and provide training for ways to use, share, or sell the micro greens in their communities.

Strategies are how we achieve our vision through our mission.

We map established Cheetah strategies using a process learned in Harvard Business School’s Owner/President Management (OPM) program. This strategy map shows the connections among our internal processes, our customers, and our core organizational growth strategy. By mapping the connections between our established strategies, we integrate our daily work to realize our vision.

For all of our courses, the four core elements of our strategy build to top-level growth. Here they are in hierarchical order:

Build off our stable “PIE” foundation—i.e., people, infostructure, enterprise. For the Cheetah Micro Greens course, we expanded our core capabilities from the foundation of what we had established to enable our students to expand their capabilities as well.

Deliver best-friend service. To inspire ourselves and others to be our best, the systems we create make it possible for people to become the best versions themselves. This goes from our heads and goes to our hearts and then to our hands through the internal processes of how we deliver value to our students. We call it “best friend service.” Our internal processes include product development, operations, business development, and the technology we rely on to do our work.

Generate great results, fast. As part of our programs, we create inexpensive systems that are easy to use and generate great results—fast—for our students. With the Micro Greens course, our students get a complete turnkey system. They don’t just learn the theory on how to grow their own food year round; they get the system and quickly develop real capabilities they can use day in and day out to grow their own food.

Expand mastery.  We grow the business with research-based methodologies combined with accelerated learning to develop new capabilities to the mastery level. We develop our curricula so we and our students can quickly master new capabilities. For example, in the Micro Greens course, within one month, students are already harvesting micro greens they have grown themselves in their climatically controlled, indoor grow tents.

By putting these elements together in a cohesive strategy map, we can trace the connection from our day-to-day work to achieve our vision through our mission. You can adapt this strategy map to your organization to show the connection among your core strategies. This allows you to step back and see the big picture when you’re feeling buried in mundane logistics.


About The Author

Michelle LaBrosse’s picture

Michelle LaBrosse

Michelle LaBrosse is an entrepreneurial powerhouse with a penchant for making success easy, fun, and fast. She is the founder of Cheetah Learning, the author of the Cheetah Success Series, and a prolific blogger whose mission is to bring project management to the masses. She is a graduate of the Harvard Business School’s Owner/President Management program and holds engineering degrees from Syracuse University and the University of Dayton. Cheetah Learning is a virtual company with 100 employees, contractors, and licensees worldwide. More than 50,000 people have used Cheetah Learning’s project management and accelerated learning techniques.