Think about the things that you’re doing to transform your organization and your customer experience. Are you doing busywork, or are you doing real work?

Today’s article is inspired by this quote from Thomas Edison:

“Being busy does not always mean real work. The object of all work is production or accomplishment, and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”

Wow. Doesn’t that just describe what’s required to make some real improvements when it comes to customer experience transformation?

Dictionary.com defines “busywork” as “work assigned for the sake of looking or keeping busy.” YourDictionary.com defines it as “work or activity performed with the intention or result of occupying time and not necessarily to accomplish something productive.”

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