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Content by Scott Berkun
Has Your Boss Set You Up to Succeed or Fail?Six questions to ask before wading into a project
Thu, 03/14/2019 - 12:02
The term “set up to succeed” means people have been given most of what they need to do their job well. Good bosses do more than just set goals and give assignments; they should see themselves as responsible for ensuring that good work happens (see…
Are Engineers More Creative Than Designers?Ditch the delineations and don each other’s thinking caps
Tue, 01/08/2019 - 12:03
Are engineers more creative than designers? Both answers (“Yes they are!” and, “No they are not!”) are naïve. It’s foolish to compare massive groups of people against each other, especially around a sloppy word like creativity. Assuming you work…
How and Why to Ask Better QuestionsSix types of questions that make a difference
Fri, 11/02/2018 - 13:03
To ask a good question requires two things: insight and gumption. The root of all worthy questions is a desire to fill in a gap in your understanding of something. The insight in good questions comes from seeing that gap, exploring its edges, and…
The Three Gaps of Creativity: Effort, Skill, and QualityHave patience in how you deal with them
Mon, 04/23/2018 - 12:03
The great surprise for people with good ideas is the gap between how an idea feels in their minds and how it feels when they try to put the idea to work. When a good idea comes together, it feels fantastic. Good ideas often come with a wave of…
Why the Right Change Often Feels Wrong‘Everything looks like a failure in the middle’
Wed, 01/03/2018 - 12:03
On Tuesdays I write about the top-voted question on “Ask Berkun.” This week’s question came from J.R., who wrote: “What is a favorite theory that you wish more people understood?” A favorite theory that I wish was more well-known is the Satir…
Does ‘Think Outside the Box’ Help? Popular creativity cliches explained
Mon, 10/30/2017 - 12:02
While researching my new book, The Dance of the Possible (Berkun Media, 2017), I studied the history of some of the most misleading ideas that have been popularized about creative thinking. Like the myth of epiphany and the other creative myths of…
Converting Ambition Into ActionThe simple plan for people who want to solve big problems
Tue, 09/13/2016 - 13:52
If you want to make progress happen, or be someone who brings good ideas into the world, the following is for you. It’s the simplest, easiest, most straightforward way to convert your ambition into action. When I’m asked to give The simple plan 1.…
Creativity Is Not an AccidentCuriosity is far simpler (and more useful) than serendipity
Thu, 02/25/2016 - 15:32
Many of our most popular stories of discovery are portrayed as accidents or matters of luck. We love these stories because they make creativity seem easy and fun. Nevertheless, they are misleading. In a recent New York Times opinion piece titled “…
Questions for the Next Design RevolutionWe should be generous and curious about the new generation of creatives
Thu, 12/10/2015 - 11:35
The first industrial revolution may have been the most dramatic we will ever have. This is an unpopular notion because we suffer from what Tom Standage called “chronocentrism,” which is the belief that the present is the most amazing time ever in…
How Do You Make People Think?‘You cannot teach a man anything; you can only help him find it within himself.’
Wed, 03/11/2015 - 17:39
The worst, and most common, way to try to make people think is to use force. When people ask the question, “How can I make people think?” they usually mean, “How can I get other people to think the way I do?” They don’t precisely want more people…

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