Content by Andrey Solin
Are EVs Losing on Authenticity?Or are consumers the problem?
Wed, 07/17/2024 - 12:02
Disclaimer: This isn’t meant to be a car review. This is an article on brand authenticity. Back in 2021, when Ford was promoting the Mustang Mach-E GT, its high-performance electric vehicle, the company found a way to appeal to potential buyers who…
Garvin’s Eight Dimensions of Product Quality Applied to Luxury ItemsLuxury products are an exception to the rule regarding trade-offs between the various dimensions of quality
Mon, 10/09/2023 - 12:03
Luxury products are strange beasts. They are a source of confusion to a scholar of economics (my first education is in economics, so I know a little bit about which I am talking). Luxury goods, let alone Veblen goods (products that increase in…
You Can’t Fake Quality: House of Gucci Got It WrongProtecting your brand shows respect for customers
Tue, 12/13/2022 - 12:03
The other day I watched House of Gucci—a biographical movie directed by Ridley Scott about the Tuscan dynasty representing the famous luxury fashion house. The story is based on a nonfiction book written by Sara Gay Forden, The House of Gucci: A…