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Content by Susan Robertson
A Brain-Based Guide to Unlocking Creativity and InnovationNavigation to reroute how your team evaluates ideas
Tue, 03/18/2025 - 12:02
Despite the energy and effort you and your team pour into trying to innovate, it often feels like there’s no real progress. When new challenges and opportunities arise, you aspire to chart a bold new course. Perhaps your company has created…
Why Innovation Should Be More Like Easter EggsAllowing room for unabashed creativity sparks new and better ideas
Thu, 03/06/2025 - 12:03
Every year, Amy B., a buyer for a large retail chain store, hosts an Easter egg decorating team-building party where she and a bunch of her suppliers spend an entire afternoon coloring and bedazzling boiled eggs. None of them bring kids—they do this…
Ten Rules for Brainstorming SuccessYes, brainstorming <em>does</em> work—if done correctly
Mon, 09/30/2024 - 12:02
Periodically, the popular press raises the idea that group brainstorming isn’t effective at generating creative solutions. That assertion is erroneous for a variety of reasons. Groups can—and do—successfully brainstorm creative and useful solutions…
The Secrets of Visionary Thinkers How to ensure new ideas get real consideration
Wed, 02/07/2024 - 12:02
When you think of famous visionary leaders, you often think that they have something, know something, or do something that the rest of us don’t have, don’t know, or can’t do. The truth is, they don’t. The only thing they have is an intuitive…
Is Online or In-Person More Creative?It depends. Creativity happens when the correct conditions are set.
Wed, 07/13/2022 - 12:01
A debate you frequently hear in business circles is whether working online or in-person is more creative. The short answer? Both. Or neither. It’s solely dependent on how the meeting is structured and managed. When it comes to creativity, a recent…
Why Innovation Should Be More Like Easter EggsFour tips to reignite innovation
Wed, 04/13/2022 - 12:02
Every year in the spring, Amy B., a buyer for a large retail chain store, hosts an Easter egg-decorating, team-building party, where she and a bunch of her suppliers spend an entire afternoon coloring and bedazzling hard-boiled eggs. None of them…
Finding the Hidden Innovators in Your CompanyLeonardo da Vinci, Thomas Edison, and the rest of us
Mon, 08/30/2021 - 12:02
Most people who work in a corporate environment are familiar with some type of personal style indicator—Meyers Briggs Type Indicator, Strengths Finder, DISC profile, and others. However, there’s a less well-known one that’s particularly relevant and…
      

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