Content by Joerg Niessing, Fred Geyer
Making the Shift to Digital Sales in B2BThe old methods of demand generation won’t work in the always-online era
Mon, 12/07/2020 - 12:02
A new digital era of business-to-business (B2B) sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise. Taking advantage of this shift is challenging because it requires…