(Business901: San Diego) -- The Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. The Customer Identification Program identifies specific products and/or markets that offer an organization its best options for growth. The program enables an organization to evaluate product and/or markets using metrics such as current market share, market growth rate, and competitive intensity to assess the best targets for the organization.
Although the best value is achieved in utilizing all five components, the programs are designed so that each module is completely self-supporting. The Customer Identification Program consists of audio, Microsoft Word, Excel spreadsheets, and PDF files that contain:
• Customer identification assessment
• Customer identification assessment scoring
• Customer Identification eBook
• Market opportunity matrix
• Product market matrix
• Market opportunity matrix form
• Product market matrix form
• Customer identification audio
Customer Identification is just one module of the soon-to-be-released 5 Cs of Driving Market Share Program, which provides excellent background knowledge on how to build an effective and efficient marketing data set based on customer value. “Customer value is the only true measure for driving market share,” says Eric Reidenbach, Ph.D., founder and director of the Six Sigma Marketing Institute. At the heart of Six Sigma marketing is a modified define, measure, analyze, improve, control (DMAIC) process that provides the architecture for growing top-line revenues and market share.
The 5Cs of Driving Market Share are based on these five components:
1. Customer identification (define)
2. Customer value (measure)
3. Customer acquisition
4. Customer retention
5. Customer monitoring
Six Sigma marketing is a fact-based, disciplined approach for growing market share in targeted products and/or markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma marketing (SSM).
Joe Dager’s Business901 is a progressive company providing direction in areas such as lean marketing, product marketing, product launches, and relaunches. The company provides and implements marketing-, project-, and performance-planning methodologies in small businesses. The simplicity of a single flexible model will create clarity for your staff and as a result better execution. Business901’s goal is to allow you spend your time on the need vs. the plan.
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