(Nikon Metrology: Brighton, MI) -- Nikon Metrology’s SHUTTLEPIX Digital Microscope has been awarded the Good Design Award 2011, which is a comprehensive program for the evaluation and encouragement of design organized by the Japan Institute of Design Promotion.
This award system was originally established in 1957, from the belief that design was essential in breaking out of the cycle of poverty in Japan. Since then, the Good Design Award has been given to outstanding designs in the pursuit of industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.
The Japan Institute of Design Promotion receives approximately 3,000 submissions from more than 1,000 companies and designers worldwide every year. These designs are screened by about 60 design experts, who select and recommend those designs worthy of the award. However, the Good Design Award program is not a beauty contest, nor does it assess the design’s outcome in economic terms. Rather, the program aims to channel the eminent powers of distinctive designs to build prosperous lives and encourage sound industrial development. It is a campaign to brighten and enrich society through design.