Born in Bulawayo, Zimbabwe, and raised in Cape Town, South Africa, Wayne Visser, Ph.D. is, as CSRWire USA says, “. . . one of the most prolific, creative, and original thought leaders on corporate social responsibility.” That begs a question, however—should we use the term “social” or “sustainable?”

As Visser puts it, “I really don’t care if people have different jargon. For me, the proof must be in the results, and for too long we have focused on measuring CSR [corporate sustainability and responsibility] activities rather than the societal impacts of business.” Visser’s unapologetic opinion of the current state of CSR affairs? “CSR and sustainability efforts are failing on a catastrophic scale.”

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