| Multiple Methodologies
A. Blanton Godfreyagodfrey@qualitydigest.com
   During the past few months 
                      a common theme has appeared in almost every quality management 
                      article I’ve read or conference I’ve attended: 
                      how to integrate two hot topics (X and Y) in quality management. 
                      Sometimes X and Y are lean thinking and Six Sigma. Alternatively, 
                      X and Y could be supply chain management and Six Sigma. 
                      Other organizations have gone further and integrated X, 
                      Y and Z, for example, Six Sigma, lean thinking and kaizen. 
                      There are even companies that have integrated not only X, 
                      Y and Z but also A, B, C and more. One company has combined 
                      Six Sigma, supply chain management, Malcolm Baldrige National 
                      Quality Award criteria assessments, ISO 9001:2000 registration, 
                      kaizen and lean thinking.   Are these companies being ridiculous? Not really. By labeling 
                      their hybrid management approaches, they’re reminding 
                      the entire organization of the wealth of methods and tools 
                      available to solve problems, grow revenue, satisfy customers, 
                      and innovate and invent. All these methods have value, and 
                      each methodology brings to the table new tools that offer 
                      better ways to solve existing problems. What are these methodologies, 
                      after all? They’re nothing more than names given to 
                      a collection of tools and scripted processes for applying 
                      the tools at the right time and place.  Originally, companies created many of these labels to 
                      designate the collection of tools and methods they were 
                      currently using. In 1985 Motorola named its major quality 
                      initiative Six Sigma after the company added so many new 
                      methods to its approach that the borrowed Japanese term 
                      “total quality control” no longer seemed adequate. 
                      Other names come from best-selling books. For example, in 
                      their widely read The Machine that Changed the World 
                      (HarperCollins, 1991), James P. Womack, Daniel T. Jones 
                      and Daniel Roos described best practices discovered in their 
                      seminal work in the automobile industry. Many of these practices 
                      were created or implemented by Toyota in what the company 
                      calls the Toyota Production System. In their sequel, titled 
                      Lean Thinking (Simon & Schuster, 1996), Womack 
                      and Jones describe this methodology in more detail. Many 
                      organizations around the world now call these methods collectively 
                      “lean management,” “lean thinking” 
                      or simply “lean.”  Often the new names and combinations arise either from 
                      an organization’s desire to create its own approach 
                      or because it adopts an outside expert’s label. These 
                      names are usually harmless, but if they downplay the wealth 
                      of other material, books, Internet sites, software and support 
                      available, they can damage the organization’s entire 
                      quality effort and confuse its employees. New methods hyped 
                      as the solution to all problems are particularly harmful. 
                      No methodology will solve all our problems or create all 
                      our new products. We’re always inventing new and better 
                      ways to do things; the trick is to understand these new 
                      methods quickly and integrate them into our management processes.  The reasons for combining these methods are many. Sometimes 
                      organizations want to emphasize their new approach, so they 
                      come up with a name to catch everyone’s attention. 
                      After the initial emphasis, training period and early results, 
                      they decide to combine approaches to make life easier for 
                      employees. A good example is Honeywell’s recent effort 
                      to combine Six Sigma and lean thinking. In an article in 
                      the February issue of Six Sigma Forum, William J. Hill, 
                      who directs Honeywell’s Six Sigma Plus Master Belt 
                      Program, and Willie T. Kearney Jr., corporate director of 
                      lean enterprise of Honeywell International, describe how 
                      these two methodologies share many tools but also offer 
                      unique capabilities to move the company forward.  Some companies are working diligently to identify situations 
                      in which these methods work best. They’re creating 
                      guidelines indicating when the kaizen approach would solve 
                      small problems quickly vs. when a Six Sigma Black Belt should 
                      lead a team of specialists for permanently keeping a situation 
                      under control. More sophisticated companies are working 
                      hard to determine when the problem-solving methodologies 
                      of DMAIC Six Sigma are appropriate vs. when they should 
                      take the design for Six Sigma approach to develop new products 
                      or processes.  Combining all of these tools and methodologies can be 
                      like mixing chemicals. The process might produce something 
                      new and wonderful or an unmanageable mess or even an explosion. 
                      As with many chemical processes, perhaps we need a catalyst, 
                      a knowledgeable expert who understands all the methods and 
                      can advise us as to what works where. This expert should 
                      understand the many overlaps and redundancies--often hidden 
                      by new jargon--and reduce the confusion of terms and tools 
                      to the bare minimum. However, finding this person might 
                      be difficult, and the right approach may be to create one’s 
                      own. Cross-training internal leaders in the multiple methodologies 
                      or creating steering teams representing all the methods 
                      can reduce overlaps, create basic material sets and software, 
                      and provide excellent guidance to senior management. Blanton Godfrey is dean and Joseph D. Moore professor 
                      at the College of Textiles, North Carolina State University. 
                      Letters to the editor regarding this column can be sent 
                      to letters@qualitydigest.com. 
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