SPC Guide
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Theodore Kinni

The Consultant's Legal Guide
by Elaine Biech and Linda Byars Swindling (Jossey-Bass, $49.95)

A strong follow-up to Biech's Business of Consulting, this matching volume zeros in on the major legal issues consultants must face. Chapters cover selecting counsel, company structure, leasing office space, contracts, protecting intellectual property and more. The book comes with a diskette of forms, assessments and tip sheets.


The One-to-One Manager
by Don Peppers and Martha Rogers
(Doubleday, $21.95)

The fourth volume in Peppers and Rogers' One-to-One series collects interviews with executives from a variety of businesses trying to create loyal customers. The book's 29 short case histories are organized into eight themes ranging from the technological requirements of mass customization to the creation of a service-based culture.


The 75 Greatest Management
Decisions Ever Made
by Stuart Crainer (AMACOM, $24.95)

Crainer describes his short list of great business decisions in equally short chapters. They range from the first use of cowrie shells as money in China circa 1000 B.C. to Jeff Bezos' founding of Each is followed by a one-paragraph lesson.


The Innovation Premium
by Ronald Jonash and Tom Sommerlatte
(Perseus, $26)

Based on stock-pricing research and a couple of surveys, this pair of Arthur D. Little consultants come to the somewhat belated conclusion that innovation drives business success. Their advice: Develop product platforms, streamline the development process, partner with suppliers, use a network structure, and make innovation and learning part of the corporate culture.


Corporate Radar
by Karl Albrecht (AMACOM, $27.95)

Success in business is a matter of riding the waves, according to Albrecht. Toward that end, he recommends a continuous environmental scan that takes into account eight major "radars"--the economic outlook; customers; competitors; social trends; technological developments; and geophysical, legal and political changes.


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