During the past year, our
readers have purchased these products:
|
Training materials/courses
|
66%
|
|
Computers/data-acquisition
|
46%
|
|
Software
|
45%
|
|
Consulting services
|
24%
|
|
Lab equip.
|
27%
|
|
Dimensional gaging equip.
|
30%
|
|
Electronic measuring equip.
|
19%
|
|
Electronic components
|
10%
|
|
Materials testing equip.
|
14%
|
|
Mechanical components
|
10%
|
|
Process control equip.
|
10%
|
|
Nondestructive test equip.
|
11%
|
|
Precision machine tools
|
7%
|
|
Automated test equip.
|
8%
|
|
Optical test equip.
|
8%
|
|
Environmental/func. test equip.
|
7%
|
|
Clean room/contamination control
|
5%
|
|
Pollution monitoring/control
|
4%
|
In the next year, our
readers plan to purchase these products:
|
Training materials/courses
|
57%
|
|
Computers/data-acquisition
|
39%
|
|
Software
|
44%
|
|
Consulting services
|
21%
|
|
Lab equip.
|
26%
|
|
Dimensional gaging equip.
|
28%
|
|
Electronic measuring equip.
|
20%
|
|
Electronic components
|
11%
|
|
Materials testing equip.
|
17%
|
|
Mechanical components
|
11%
|
|
Process control equip.
|
12%
|
|
Nondestructive test equip.
|
16%
|
|
Precision machine tools
|
8%
|
|
Automated test equip.
|
10%
|
|
Optical test equip.
|
14%
|
|
Environmental/func. test equip.
|
8%
|
|
Clean room/contamination control
|
8%
|
|
Pollution monitoring/control
|
7%
|
|
Reach People at
the Top
|
- Quality Manager
- Senior Manager
- QA/QC
- Company Manager
- Training/Instruction
- Engineering
- Mfg. Manager
- Other
|
- 25%
- 17%
- 17%
- 14%
- 8%
- 5%
- 3%
- 11%
|
Capture the
Manufacturing Market
|
- Manufacturing
- Service
- Government
- Education
- Other
|
- 68%
- 17%
- 8%
- 3%
- 5%
|
Annual
Sales
|
- >$500M
- $100M-500M
- $25M-99.9M
- $1M-24.9M
- <$1M
|
- 18%
- 17%
- 22%
- 32%
- 11%
|
Purchasing
Authority
|
- Recommend/specify
- Authorize/approve
- Determine needs
- Have influence
- Have no influence
|
- 64%
- 49%
- 35%
- 14%
- 2%
|
Geographic
Distribution
|
- New England
- Mid Atlantic
- South Atlantic
- East N. Central
- West N. Central
- East S. Central
- West S. Central
- Mountain
- Pacific
- International
|
- 6%
- 11%
- 14%
- 29%
- 9%
- 5%
- 8%
- 4%
- 11%
- 3%
|
Education
Level
|
- High school graduates
- 2-year college
- 4-year college
- Postgraduate education
|
- 12%
- 16%
- 41%
- 30%
|
Readership
Age
|
|
- Less than 30 years old
- 30&endash;39 years old
- 40&endash;49 years old
- 50&endash;59 years old
- More than 59 years old
|
- 6%
- 27%
- 38%
- 23%
- 6%
|
|
