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1999 Rate Card for Print Ads
Rate card #11
Effective January Issue 1999
Magazine Classified Ads
Prices
Space-$99 per inch.
* Price is equal to total number of inches times the price per inch plus any typesetting fees.
* For example, a two-inch typeset ad would cost $396. (Two inches of space x $99 = $198. Plus two inches of typesetting at $99 per inch = $198. These two costs equal $396.)
* Payment is required in advance. We will not bill. Credit cards are accepted. No agency discounts allowed.
Typesetting-$99 per inch.
* Typesetting is billed in whole-inch increments. We allow about 35 words per inch. If your typeset copy goes over a whole-inch increment, it will be billed at the next inch size.
* Ads are set in 2 Stone Sans in 8-point type with 10-point leading.
* We will set your type exactly as you send it to us. Although we retain the right to edit your text, do not rely on us to do so! It is the advertiser's responsibility to ensure that all information in the text submitted to us is correct.
*We will fax you a proof of your text to approve before the ad is placed. You must sign, date and return this proof to us, or we will not run your ad.
Ad Sizes
* 2 3/16" x 1" equals one inch. All ads must be in whole inches.
* All classified ads that are typeset by Quality Digest will run vertically.
* Advertisers who supply camera-ready art for their ads may run their ads either vertically or horizontally.
Requirements
* Advertisers must supply only camera-ready artwork or text to be typeset. Film and electronic files are not accepted.
* Camera-ready artwork consists of positive representation, such as a laser-printed copy or PMT. Please use the highest possible laser output (600 DPI or higher recommended).
* We cannot guarantee the clarity or readability of ads that contain half-tones (e.g., screens, photos). It is best to avoid them.
Deadlines
* All art, text and payments are due no later than the 20th of the month, two months prior to the issue that the ad will appear in. For example, to place an ad in the September issue, your art and/or text and payment must arrive no later than July 20.
* Submit all art, text and payments to: Production Manager, Quality Digest, 40 Declaration Drive, Suite 100, Chico, CA 95973. Please make checks payable to Quality Digest.
Questions?
* You may call our production manager, Marion Harmon, at (530) 893-4095, ext. 208. |
